We at Panera Bread know that privacy is a major concern of visitors to our web site ("Site"). This policy describes the personal information we collect on our Site, how we use it, and when we share it with third parties. This policy applies only to personal information collected via this Site, and does not apply to personal information collected offline (such as information you may provide over the phone, via fax, or when visiting a PANERA BREAD bakery-cafe or any other website).

By using this Site, you agree to this Privacy Policy and to the Terms and Conditions governing its use. If you have questions, comments or concerns about our Privacy Policy, please contact us at webmaster@panerabread.com.

Please note that the headings contained in this Privacy Policy are inserted for convenience of reference only and shall not in any way define or affect the meaning, construction, or scope of any of the provisions contained in this Privacy Policy.

Information We Collect and How We Use It

You do not have to provide any personal information to us in order to use our Site. You control how much or how little personal information you submit to us. You can send us your personal information in a variety of ways. If you communicate with us by email or through an online form on this Site, we will collect your name, email address, and the additional information that you provide. Online forms permit you to, among other things, subscribe to Panera Bread e-newsletters, provide us feedback, and ask questions. Participating in some online services may require you to register. For example, we ask you to register before accessing our webcasts concerning quarterly earnings. We use this information in the following ways:

• To provide you with the information and/or services that you have requested, such as your request to receive Panera Bread e-newsletters or to identify a Panera Bread bakery-cafe near your home.
• To enhance our customers' experiences in our bakery-cafes and on our Site.
• To learn more about potential investors in our company, and to allow you to ask questions and receive responses during our webcasts for investors.
• To measure the effectiveness of our online and offline marketing efforts and to develop products, services, and marketing programs. This analysis may include combining personal data drawn from online and offline sources.

We use third party suppliers and service providers to facilitate our Site and may make personal information available to them to the extent necessary for them to host our Site or to provide other services to Panera Bread. Whenever we do this, we require that our third party suppliers and service providers agree to maintain the confidentiality of the personal information we provide to them.

We do not sell or rent to third parties any of the personal information that consumers and investors provide to us online, but we may share your information with our affiliates, our PANERA BREAD franchisees, and/or lenders to and/or investors in our company. Primarily, we share information with these third parties only to respond to your specific request or to obtain their advice on how to improve our business. We do not authorize third parties unaffiliated with Panera Bread to make independent use of your information for their own purposes, such as for direct marketing.

Site Usage Information

Like most web sites, this Site gathers traffic patterns, site usage information and other aggregated data in order to evaluate our visitors' preferences and the effectiveness of our Site. This aggregate usage data does not identify you individually. We may share anonymous, aggregated statistics about visitors to our Site with others outside our company, or we may allow third-parties to collect aggregate data through our Site. Our Site does not use web beacons.

This Site may use cookies to enhance the browsing and usage experience on our Site. "Cookies" are small files or records that are placed on your computer's hard drive (by us or a third party provider of ours) to collect information about your activities on our Site. The information captured about your activities on our Site will make it possible for us (i) to speed navigation and provide you with custom tailored content; (ii) to remember information you gave to us so you don't have to re-enter it each time you visit the Site; (iii) to monitor the effectiveness of certain of our marketing email campaigns; (iv) to monitor total number of visitors, pages viewed, and banners served on our Site, and (v) enforce limitations on downloads described for on-line coupons and other similar offers. If you refuse cookies, your experience on our Site may be affected — for example you may not be able to utilize all of the functions on this Site.

Children's Privacy

Panera Bread recognizes the importance of protecting the privacy of children. We do not knowingly collect any personally identifiable information from children under the age of thirteen years. This Site is directed to adults at least eighteen years old, and when a user discloses personal information on this Site, the user is representing to us that he or she is an adult. If a child has provided this Site with personally identifiable information, we ask that a parent or guardian e-mail us at webmaster@panerabread.com, and we will promptly delete the child's information from our records.

Security of Your Personal Information

Panera Bread operates secure data networks protected by industry standard firewall and password protected systems, and maintains physical, electronic and procedural safeguards to guard the integrity and privacy of these servers and of your Personal Information. Although we can't guarantee that there will never be a security problem, we and our agents that have access to your information carefully guard against the loss, misuse or alteration of the information we collect on our Site.

Your California Privacy Rights

Beginning on January 1, 2005, California Civil Code Section 1798.83 permits customers of Panera Bread who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to webmaster@panerabread.com or write us at: Panera Bread, 6710 Clayton Road, Richmond Heights, MO 63117, attention customer resource group.

© 2007 Panera Bread. All Rights Reserved. PANERA, PANERA BREAD, The Mother Bread logo, VIA PANERA, YOU PICK TWO, CRISPANI, PINK RIBBON BAGEL and other marks and logos are the intellectual property of Panera Bread.

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